Why do I stand at my desk, you may be asking?
So I am now 2 months into my new role as Marketing Manager for Pivotal Scientific Limited http://www.pivotalscientific.com/ , a global Life Science Consultancy. My first challenge was to completely review the current Marketing set up and put together a strategic Marketing Plan.
Not coming from a scientific background enabled me to look at some of the key elements of our Services and Products from a different angle. It allowed me to share some alternative Marketing options with the Board and in some ways allowed me to ‘shake things up a bit!’
A full review of our PSL Alliance structure and member benefits http://www.pivotalscientific.com/services/alliance , a full review of our network sponsorship programme http://www.pivotalscientific.com/network-sponsor , a full review of current documentation and a full review of the Pivotal Scientific Limited website enabled me to produce my strategic findings.
During this time I attended 3 training sessions in the Shard on Google Analytics, AdWords & SEO and has put us in a stronger position to understand the market. My love of social media has already grown our interaction with existing and new clients on Twitter @PivotalSci and LinkedIn https://www.linkedin.com/company/pivotal-scientific?trk=biz-companies-cym and reminds me of something my previous CFO once said to me, “Social Media was a gimmick”. I would now reply “Not if used in the right way”
I have a long way to go to implement all of the proposed changes and hopefully you will notice these and feedback anything you like or see as we progress Richard@pivotalscientific.com . But at the moment as I have so much to do this is why I am standing at my desk!