Competitor Analysis

Definition: Identifying your competitors and evaluating their strategies to determine their strengths and weaknesses relative to those of your own product or service.

Companies in the life science industry should undertake a yearly review (as a minimum) of their competitors and their products. A competitor review is important to identify:

  • New products & formats
  • New marketing activities
  • New opportunities & threats
  • Existing and new market developments

Every few years it is also worth getting a detailed review of your company and core products / services from an independent source. The advantage of using a company outside of your organization is that they will bring a fresh eye to proceedings and give you insights you may not have spotted in your annual review.

With our wealth of experience within the International Life Sciences industry Pivotal Scientific can help you understand your competitors, to enable you to focus on driving your business forward.

We will complete a full review of your business and your 2 main competitors:

  1. Overview & Profile
  2. Competitive advantage
  3. Market Share
  4. Marketing Strategies
  5. Key Product & Services
  6. Pricing & Costs
  7. Distribution Channels
  8. SWOT

Once complete you will be able to understand what makes your products and services unique and what you need to focus on to ensure growth in these areas and how to protect your company against your competition.

Let Pivotal Scientific Limited help you with this task: contact our Business Development Manager James Mosedale at to discuss our service in greater detail.

If you would like to download a printable PDF of this page please click here.

Mr. David Barraclough

Tim and the PSL team have worked with AbCore since our inception in 2011. We have used the full suite of PSL services including Business and Financial Planning and their individual Sales & Marketing services. The clarity they have brought to our business, together with our rapid growth in sales and employees means we are truly grateful for their personal support. We have introduced PSL to other biotech firms in San Diego and will continue to do so.

Mr. David BarracloughVice President of Sales & MarketingAbcore
Daniel Fitzgerald

We asked Pivotal Scientific to carry out market research in a narrow, highly technical area of the pharmaceutical industry. They delivered on very short notice an insightful, highly detailed report containing exactly the kind of information we were after. I am very much looking forward to working with Pivotal Scientific again in the future.

Daniel FitzgeraldGeneva Biotech, SwitzerlandGeneva Biotech