Pivotal Scientific Ltd and GeneDirex Sign Alliance Agreement

Oxfordshire, UK and GeneDireX, TAIWAN, July 1, 2013 – Pivotal Scientific Ltd, a consultancy company specialising in developing the international growth of biotech SMEs, and GeneDirex, one of the greenest developers of innovative molecular biology research reagents in the market place, are announcing a new agreement for Pivotal Scientific Ltd to develop new business opportunities and to manage GeneDirex’s network of new distributors and OEM clients.

GeneDirex focuses on using cutting-edge technologies to develop ever better products, with a green twist. For example, a number of their products are developed to be stable at ambient temperatures, breaking the energy intensive cold-chain transport and storage systems typically used for such reagents. GeneDirex offers a constantly expanding range of high quality and affordable molecular biology products, with a focus on ease of use to make them stand out in an already tough marketplace.

Under the new agreement, Pivotal Scientific will use their extensive experience and contacts in the biologics for research use only sector to actively develop new opportunities for GeneDirex as well as handling the network of new distributors and OEM clients for their products. “GeneDirex has a lot to offer researchers,” Said James Mosedale, Business Development Manager at Pivotal, “not just in terms of excellent products, but their focus on green products is a novel selling point. Especially as researchers, like the public in general, are becoming more ecologically minded. We’re really looking forward to doing our best to get these products into the hands of more researchers.”

“We’re very pleased to have signed this agreement to have Pivotal working on our behalf,” Said Kimi Lee, Managing Director of GeneDirex, “there’s an extensive distribution model, across the globe, and we feel Pivotal has the right combination of experience and contacts to make this agreement work.”


About GeneDirex:

GeneDirex was founded in 2007, and are focused on providing innovative products to the scientific community worldwide. Our primary objective is to take advantage of cutting-edge technologies to provide research tools that are high quality, affordable and easy to use. New products and services are added to the GeneDireX family every year to further improve the research capabilities of our customers

For further information about GeneDirex, please contact:

Justin Kao, Business Development Manager




About Pivotal Scientific Ltd

Pivotal Scientific Ltd (PSL) is a consultancy working specifically with manufacturers developing reagents for life science research. PSL works with start-ups to help develop their business, sales and marketing strategies, with SMEs looking to take the next step and grow internationally and larger companies looking to acquire other companies.

For further information about Pivotal Scientific, please contact:

James Mosedale, Business Development Manager

Pivotal Scientific Ltd



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