Richard Atkins

Richard Atkins – Pivotal Scientific Marketing Manager

A brief introduction to Richard Atkins – Marketing Manager at Pivotal Scientific



Why do I stand at my desk, you may be asking?

So I am now 2 months into my new role as Marketing Manager for Pivotal Scientific Limited, a global Life Science Consultancy. My first challenge was to completely review the current Marketing set up and put together a strategic Marketing Plan.

Not coming from a scientific background enabled me to look at some of the key elements of our Services and Products from a different angle. It allowed me to share some alternative Marketing options with the Board and in some ways allowed me to ‘shake things up a bit!’

A full review of our PSL Alliance structure and member benefits, a full review of our network sponsorship programme, a full review of current documentation and a full review of the Pivotal Scientific Limited website enabled me to produce my strategic findings.

During this time I attended 3 training sessions in the Shard on Google Analytics, AdWords & SEO and has put us in a stronger position to understand the market. My love of social media has already grown our interaction with existing and new clients on Twitter and LinkedIn and reminds me of something my previous CFO once said to me, “Social Media was a gimmick”. I would now reply “Not if used in the right way”

I have a long way to go to implement all of the proposed changes and hopefully you will notice these and feedback anything you like or see as we progress . But at the moment as I have so much to do this is why I am standing at my desk!