We will produce you a full SEO report highlighting potential improvements, it should not be seen as a criticism of the web designer or developer. After all no one really knows what Google is up to! The intention is to highlight where possible improvements can be made to help with the Websites Search Engine Results Page (SERP’s) results.
As you are aware keywords are important but there is likely no optimal keyword density (search engine algorithms have evolved beyond keyword density metrics as a significant ranking factor). It can be useful, however, to note which keywords appear most often on your page and if they reflect the intended topic of your page. More importantly, the keywords on your page should appear within natural sounding and grammatically correct copy.
The report you will receive from us will focus on the structure and opportunities within your existing website, highlighting those areas that are working well and those areas that may require attention by your web developer.