Google Ads Archives

Google Ads CTR: Three Ways to Improve Your Rate

December 17, 2021September 25, 2019 by Kristina Whitfield

What are ‘Google Ads’? Google Ads is a Pay-Per-Click (PPC) platform which allows you to design and create adverts for your products, services or other promotions. They are displayed either on the Google search results page, YouTube, Gmail or other affiliate marketing sites. And therefore, as the name suggests, you only pay when someone clicks … Read more

PPC Adverts or SEO: which is best?

December 17, 2021February 18, 2013 by Kristina Whitfield

PPC Adverts or SEO: which is best? I’m afraid I’m going to stick on the fence here and say both. However, it is for good reason: companies tend to view Search Engine Optimisation (SEO) and Pay Per Click (PPC) advertisements as mutually exclusive when they are in fact completely the opposite. You need to have … Read more